Venado, the leading brand of white rums and aguardientes from Guatemala, committed to its mission of connecting consumers with the best experiences, announced its commercial alliance with LALIGA, Spain's professional soccer league, as the official sponsor for Guatemala, El Salvador, Honduras, and the United States.

As part of the agreement, various activations will be carried out to bring Venado consumers closer to the passion and excitement generated by LALIGA. The announcement was made at a launch event in Guatemala City in which was attended by Fernando Morientes, LALIGA legend and former Real Madrid player. 

“We are very excited to announce that LALIGA and Venado are joining forces to connect consumers and share the passion for soccer. This sponsorship represents a significant step for Venado, as it will allow us to elevate our brand perception and position Guatemala in local and international markets,” said Luis Rosenberg, Marketing Manager of White Spirits.

“At LALIGA, we are thrilled to welcome Venado to the family. We bet on great brands that are committed to society and are in constant growth nationally, regionally, and internationally. Our union with Venado is a clear example of this, opening the doors to reach thousands of LALIGA fans in the United States, Guatemala, El Salvador, and Honduras,” commented Patrick Lowe, Head of Partnerships at LALIGA North America.

By becoming an official sponsor of LALIGA, Venadobecomes the first Guatemalan company to achieve this, serving as an important differentiator that allows it to compete at the same level as global brands with similar sponsorships in other categories. This reflects its commitment to staying at the forefront of consumer experiences and taking the excitement of soccer to another level.