This agreement also includes the rights of LALIGA EA SPORTS in Romania, which will include a range of activities aimed at promoting and expanding the competition. These activities will feature live events with LALIGA ambassadors, personalized official merchandise, ticketing, and much more, all offered through both online and physical channels, ensuring comprehensive coverage.

Jorge de la Vega, Executive General Director of LALIGA: "We are convinced that this collaboration will bring us even closer to our fans in Romania, and that, hand in hand, we will continue to generate a safe and responsible entertainment environment".

Adam Lamentowicz, Chief Commercial Officer CEE of Superbet Group: "Our partnership with LALIGA is a statement of the bold ambitions we have for our sports & entertainment ecosystem. After we became the home of Romanian football with the SuperLiga, this exciting international collaboration will have a strong impact on the local community of fans, as LALIGA has an immense level of popularity in Romania."

Likewise, as an official partner, Superbet will have the right to use more digital assets related to LALIGA, which will help give more visibility to the agreement and reach new audiences.