A partnership built around passion
By partnering with LALIGA, ACTIVA made a bold and ambitious choice: to invest in emotion, culture and community, by aligning with what millions of Africans truly live for — football.
As the first insurance group in Africa to activate such a partnership at this scale, ACTIVA continues to demonstrate its commitment to being present where its clients experience their greatest passions, both on and off the pitch.
This vision is captured in the partnership signature:
“Insurance for an unlimited passion.”
An interactive game for true LALIGA fans
As part of this partnership, ACTIVA and LaLiga are launching a gamified online experience accessible to fans across ACTIVA’s markets.
The concept is simple and fun:
● Match LaLiga players with their clubs,
● Score as many points as possible,
● Improve your ranking by playing regularly.
Each month, the top players in the ranking will win official LALIGA EA Sports footballs, rewarding both skill and consistency.
Fans can play once per day, making the game an ongoing challenge throughout the season.
More than a game: a shared experience
This initiative goes beyond digital entertainment. It is designed to:
● strengthen the bond between fans and the LaLiga universe,
● create interaction during key match moments,
● complement ACTIVA’s on-ground activations such as watch parties and fanzones,
● and reinforce ACTIVA’s positioning as a brand that protects its clients while sharing their passions.
Whether from home, during a big match, or at an ACTIVA x LALIGA event, fans are invited to play, compete and win.
Play now and join the challenge
The ACTIVA x LALIGA game is now live and open to all fans in ACTIVA’s partner markets.
Click here to play, test your football knowledge and try to win official LALIGA prizes.
Because with ACTIVA, passion deserves protection — and rewards.